Nel mondo del vino, vista la contemporaneità con Vinitaly, è in atto una Pink Revolution nel vino italiano. Nel 2021, per la prima volta, le donne hanno superato numericamente gli uomini tra i wine lovers del Belpaese, conquistando una quota pari al 55% dei consumatori regolari, in netto aumento sul 49% dello scorso anno. Lo storico sorpasso, documentato da Wine Intelligence, è trainato in particolare dall’interesse delle consumatrici più giovani, tra i 18 e i 35 anni, che si dimostrano il segmento più coinvolto dalla categoria “wine”.
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