Un grande concerto oggi non è più soltanto musica: è un viaggio, un weekend, un’esperienza da condividere e un potente motore economico per città e territori.
In questa puntata di Spunti di Vista analizziamo il fenomeno del turismo musicale e il suo impatto sul mondo Horeca. Partiamo dal record di Ultimo a Tor Vergata e dalle ricadute generate dai concerti di Taylor Swift, David Gilmour, Ricky Martin e Bad Bunny, tra hotel pieni, ristoranti, bar, trasporti e consumi fuori casa.
Ma la crescita dei grandi eventi porta con sé anche nuove criticità: prezzi sempre più alti, FOMO, infrastrutture insufficienti, difficoltà nella gestione dei flussi e location spesso adattate a eventi diventati ormai giganteschi.
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