Il supermercato serve il pranzo. Il ristorante arriva a casa. Il consumatore sceglie con un clic. Dove finiscono i confini tra GDO e HoReCa?
In Spunti di Vista affrontiamo il cambiamento della distribuzione alimentare con Giorgio Santambrogio di Federdistribuzione, intervistato da Giuseppe Rotolo.
Parliamo di Horetail, nuove occasioni di consumo e concorrenza tra canali. Ma anche di un problema concreto: come continuare a offrire convenienza mentre aumentano i costi e le famiglie diventano più prudenti negli acquisti?
Dalla logistica alle inefficienze di filiera, dal delivery all’e-commerce alimentare, analizziamo opportunità e criticità per retailer, distributori HoReCa e professionisti della ristorazione, con uno sguardo al 2027.
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