È pronto il primo osservatorio completo e continuativo sulla ristorazione commerciale italiana redatto da TradeLab, con una set di informazioni indispensabili per definire le strategie di sviluppo in un canale in forte evoluzione. Oltre 650 le insegne censite dall’osservatorio, ben 220 i format visitati. Soprattutto, sono disponibili 50 nuovi store check. Il documento si arricchisce con una serie di analisi qualitative tramite interviste ai player dalle quali emergono mission e posizionamento, strategie competitive e operative, modalità di approvvigionamento e relazioni con l’industria di marca.
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