L’enoturismo in Italia continua a crescere, ma il turista del vino sta cambiando. Cosa cerca oggi chi visita una cantina? Quanto spende? E quali opportunità si aprono per produttori e territori?
In questa nuova puntata di Spunti di Vista, Giuseppe Rotolo ne parla con Filippo Galanti, Co-Founder di Wine Suite, piattaforma CRM e marketing digitale dedicata al mondo vitivinicolo.
Un confronto sull’enoturismo 2026 tra nuovi comportamenti di acquisto, turismo slow, esperienze in cantina, vendita diretta e cambiamenti nelle provenienze dei visitatori. Parliamo, inoltre, di:
crescita del mercato enoturistico italiano;
differenze tra visitatori italiani e stranieri;
impatto di clima e temperature sulle destinazioni del vino;
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