Anno nuovo, problemi vecchi? Il 2026 dell’Horeca si apre all’insegna della “nuova normalità”: consumi stabili, fenomeno del trading down (risparmio scontrino) e la crescita inarrestabile delle catene organizzate (verso l’11% di quota mercato).
In questa puntata di Spunti di Vista, analizziamo lo scenario economico reale e le strategie per competere, partendo dai dati di chiusura 2025 fino alle visioni strategiche del Prof. Carlo Alberto Carnevale Maffé (SDA Bocconi).
Non basta più “aprire”, bisogna avere una visione industriale.
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