Analisi di mercato Horeca 2025 e previsioni 2026: tra “trading down”, calo dei volumi e ascesa delle catene, scopriamo dove si nascondono le vere opportunità di crescita.
Con i dati esclusivi di Circana (Matteo Figura e Marco Colombo), esploriamo perché la Generazione Z e il ritorno del pranzo sono i driver fondamentali della “nuova normalità” per ristoratori e distributori beverage.
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