Si registra la crescita esponenziale dell’e-commerce delle bevande alcoliche il cui mercato globale è destinato ad ampliarsi. Questo è quqnto emerge dalle stime dell’Iwsr, l’istituto londinese di ricerche di mercato su vini e bevande alcoliche. Infatti, nei prossimi 4 anni (entro il 2025), il suo giro d’affari dovrebbe raggiungere i 42 miliardi di dollari, con un incremento del 66%. «L’e-commerce – commenta Guy Wolfe, strategic insights manager per Iwsr – si è fortemente radicato in molti consumatori, consolidando il suo ruolo di terzo canale di vendita per l’acquisto di bevande alcoliche».
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