Il mercato della birra è a un bivio: i consumi tradizionali faticano, mentre le referenze “zero alcol” crescono a doppia cifra.
In questa puntata di Spunti di Vista, Federico Sannella (Presidente Assobirra) ci spiega come la filiera può tornare a creare valore tra sostenibilità, nuove leggi sugli imballaggi e collaborazione con la distribuzione.
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