Horeca in Trend, è il nome della nostra rubrica di Horeca Channel Italia dedicata a ricerche di mercato e sondaggi in merito a trend di consumo fuoricasa e prospettive per le aziende.
I sondaggi di oggi sono ricavati ed elaborati dal report Sonda Cimabue, realizzato dall’Osservatorio Sonda. L’ultima survey descrive come il consumatore interpreta il rapporto tra i prodotti naturali, il benessere e il gusto.
Cosa si intende per cibo naturale? Quale è la valutazione e la necessità del consumatore rispetto i piatti pronti? Quanto il consumatore ritiene importante la sana alimentazione e come la interpreta?
A rispondere a queste domande in questa puntata è l’Amministratrice dell’Osservatorio Sonda, Francesca Spadaro.
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