Il vino è una bevanda millenaria che ha segnato la storia dell’umanità, ma come lo vedono i giovani italiani under 40?
In questo episodio di Spunti di Vista, commentiamo i risultati di una ricerca condotta insieme alle Donne del Vino, delegazione Marche. Scopriamo insieme quali sono le preferenze dei giovani consumatori e come il mondo del vino deve evolversi per soddisfare i loro desideri.
Ne parliamo con:
Professor Gabriele Micozzi | Presidente Marketing Associati e docente di marketing all’Università Politecnica delle Marche e alla Luiss Business School;
Daniela Sorana | Delegata associazione Le donne del Vino.
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