Il mercato Horeca continua a crescere più del Modern Trade, ma dobbiamo dimenticare le vecchie logiche e certezze: l’instabilità è la nuova normalità .
In questo nuovo episodio di Spunti di Vista, Giuseppe Rotolo dialoga con Angelo Grisolia (Partner e Responsabile Commercial Excellence di Progettica) per decifrare le reali convergenze e divergenze del fuoricasa verso il 2026.
I dati parlano chiaro: non esiste più “un solo mercato”, ma una galassia di micromercati frammentati e fluidi. Stiamo assistendo a una profonda ibridazione dei canali, dove i confini tra consumi in casa e fuoricasa si dissolvono tra nuovi format bakery, mini-market etnici e occasioni di consumo spalmate sull’intero arco della giornata.
Scopri in questa puntata come industria e distribuzione possono (e devono) diventare alleati per lo sviluppo, abbandonando logiche competitive obsolete per iniziare a governare davvero l’incertezza condividendo dati, competenze e nuovi KPI.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
