Testare il prodotto in un ambiente controllato, formare il personale di vendita, preparare lo staff del punto di consumo e monitorare il feedback sui risultati sono solo alcuni degli aspetti da considerare per il lancio di un nuovo prodotto.
Ne parliamo con alcuni autori del nuovo numero di Spyridon Louis:
Marco Colombo, Global Central Operations SVP | Circana
Paolo Porcelli, AFH Principal Consultant | Tradelab
Adele Gorni Silvestrini, Esperta in food&beverage marketing
Conduce, intervista e ispira Giuseppe Rotolo, Direttore di Horeca Channel Italia.
Guarda il video e scopri come fare per affermarti in questo mercato.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
