Horeca In Trend, la rubrica mensile di Horeca Channel Italia che fa il punto sui trend di vendita del beverage horeca e delle occasioni di consumo nel fuoricasa italiano.
In questa puntata analizziamo i macro andamenti di MARZO 2026.
Mentre il mercato registra un leggero calo dei volumi a fronte di un aumento a valore spinto dall’inflazione, emergono dinamiche interessanti. 💡 Analizziamo l’impatto della Legge 11 marzo 2026, n. 34, che sancisce un riconoscimento storico per i distributori del fuori casa, offrendo nuove opportunità di crescita e coesione. 🗣️ Abbiamo commentato questi scenari, dalle performance locali alle sfide macroeconomiche, insieme a professionisti e rappresentanti chiave del settore:
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