Presentato il nuovo Osservatorio UIV, in collaborazione con Vinitaly, dove è interessante apprendere che solo il 5% delle bottiglie di vino fermo italiano destinate all’export esce dalle cantine a più di 9 euro al litro, mentre il 75% non supera la soglia dei 6 euro. Un posizionamento più basso, non solo rispetto a competitor come Nuova Zelanda, Francia e Australia, ma anche sulla media mondiale degli scambi. Complessivamente, secondo l’analisi, è il segmento popular (3-6 euro/litro) a essere il più presidiato dal vino tricolore nel mondo.
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