L’estate Horeca non è stata facile: consumi cauti, prezzi in aumento e casi che hanno fatto discutere. Dai video-denunce sul lavoro sottopagato agli scontrini con voci “creative”, dalle inaugurazioni dei locali degli influencer alle emergenze sanitarie nello street food.
In questa puntata di Spunti di Vista, Giuseppe Rotolo mette in fila i fatti per capire cosa non ha funzionato e quali sono le regole d’oro per difendere la reputazione e comunicare valore nel mondo Horeca.
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