Sempre più in voga la figura del consulente digitale nella scelta degli acquisti. Come, ad esempio, Vinhood dove un pool di esperti offre servizi digitali e personalizzati nel mondo del F&B, in grado di avvicinare le persone ai prodotti, semplificando i processi d’acquisto e guidando i consumatori nella scelta della soluzione “su misura” per il loro palato e, allo stesso tempo, fornendo loro curiosità inedite e informazioni approfondite, per arrivare a ottenere una visione a 360 gradi del mondo-prodotto che più li incuriosisce, per poi acquistarlo.
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