Cresce l’attenzione verso le bevande analcoliche, ma non per questo le bevande a base alcol segnano il passo. Secondo il Wine Report realizzato da Cross Bordere Growth Capital, nel 2021 a livello mondiale i cinque segmenti (vino, superalcolici, birra, sidro, ready to drink) hanno incassato 1.317 miliardi di euro e si prevede che il settore cresca di un ulteriore 5% fino al 2025. A trainare è la birra (42% del totale del mercato mondiale), seguita dai superalcolici (35%) e dal vino (20%). Per i ready to drink e sidri percentuali residuali.
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