Torna anche quest’anno la nostra puntata più frizzante e spumeggiante! Un episodio tutto dedicato alla birra, la regina dei consumi fuori casa, protagonista della convivialità e dell’estate italiana.
Siamo all’aperto, immersi nella luce del sole e nel ritmo dei tormentoni che ci fanno cantare e brindare… MARACAIBO ZAZÁ… sì, proprio lui!
In questa nuova Beer Parade, vi presentiamo 5 birre perfette per affrontare l’estate 2025: luminose, fresche, dorate e per tutti i gusti – anche quelle 0.0, in crescita del +11% e sempre più amate!
Con i nostri ospiti speciali: Silvia Serpelloni | Brand Manager Warsteiner Italia; Lorenzo Bossi | Brand Manager QBA; Michela Filippi | Marketing Director HEINEKEN Italia; Jacopo Girardi | Brand Manager 1664 Blanc; Marco Corti | Esperto beer lover.
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