Come si comporta il consumatore: spende e spande, o ha il braccino corto? Come reagiscono i punti di consumo e i distributori? Quali strategie da parte dei produttori?
Quante domande, le abbiamo sottoposte ad Antonio Faralla Ceo di Formind che ci risponde con le evidenze emerse dal suo MOM Mind Observatory Market la cui edizione 2023 è stata presentata nei giorni scorsi attraverso una serie di webinar alla quale hanno partecipato produttori e distributori Food & beverage.
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