Cosa ci aspetta alla Fiera Internazionale dell’Horeca a Rimini
Il mercato Horeca si prepara alla nuova edizione di Beer&Food Attraction a Rimini. In questo episodio analizziamo i dati di scenario 2026: nonostante i 100 miliardi di fatturato, il settore affronta il calo delle visite e il trading down.
Insieme a Flavia Morelli (Group Exhibition Manager IEG) e ai protagonisti del settore beverage, scopriamo in anteprima le novità delle aziende espositrici, i nuovi format per la GenZ e le strategie per vincere la sfida del fuori-casa.
Con noi in questo episodio:
Silvia Serpelloni, Warsteiner Italia – Hall B7-D7/004
Michele Foglio, Amministratore delegato Acqua Maniva Hall B5/075
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