Benvenuti al primo episodio della serie “Ecosistema Digitale per il Food & Beverage” su Horeca Training!
In questa nuova serie esploriamo come costruire, gestire e far crescere la presenza digitale della tua attività ristorativa e di somministrazione in modo strategico e consapevole.
Con Susana Alonso, wine digital strategist, sommelier, founder di “Sorsi di Web”, membro dell’Associazione Le Donne del Vino, speaker e formatrice.
In questo episodio vedremo:
Ascolto digitale: come ascoltare e analizzare il tuo pubblico per orientare offerta, comunicazione e gestione delle crisi;
Sito web e newsletter: strumenti per trasmettere valore, raccogliere dati, gestire prenotazioni e fidelizzare;
Social media: strategie per crescere su Instagram, TikTok e altre piattaforme, con contenuti mirati e tono autentico;
Relazioni online: come trasformare clienti e micro-influencer in veri alleati del tuo brand.
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